Introducing NSF Denim

NSF is a southern California men's and women's fashion label that focuses on a modern expression of American style and known for their clean aesthetic and understated charm. The label was founded in 2005 by Nick Friedberg who continues to expand and grow his line each season. Now Nick is focusing on a new diffusion label called NSF Denim which we will be proud to introduce come this July. NSF Denim's goal is simply to make the best 5-pocket jean that is clean, authentic, and made for a modern audience.

Nick recruited the best in the business to guide the creative direction of NSF Denim, Simon Miller (above). Simon is already well known in the hard core denim community for his work under the label that also shares his name, Simon Miller Jeans. He has a reputation as a man that delivers a great fitting denim and a clean design! Simon and Nick share the same the aesthetic and a common goal and with Simon's influence, NSF Denim will be going in the right direction.

What we expect from NSF Denim is a great fitting selvedge 5-pocket design that will work on nearly any physic. The details will be minimal and clean, but the hidden details that lie in the construction will be the best possible for a USA made denim. The fabrics will be all selvedge that are also clean and modern and primarily sourced from the best denim mills from Okayama, Japan. Price points will be in the low $200s for a standard raw selvedge. Basically this is going to be a great fitting denim that hits the right price point for the fabric, details, and construction quality that they achieve and it will really compliment the other denims currently stocked at Blue Owl. We look forward to introducing the first shipment of NSF Denim very soon!