10/24/2011

Introducing Paulrose Products


In Montreal 1960, Paulrose Products originated as a Canadian-made workwear label named after the two owners, Paul & Rose Svarc, and through hardwork and perseverance Paul & Rose built a family business which continues to operate today. Paul and Rose Svarc are the grandparents of Naked & Famous designer Brandon Svarc. Paul Svarc recently passed away, and when searching his office for items of sentimental value, the above brass die of the original Paulrose brand was found. Paulrose products was abandoned many years ago for other product lines, but now, in memory of his grandfather, Brandon Svarc is rebuilding the label. Introducing the new Paulrose Products.

The new Paulrose Products is a modern re-imagination of the original. Paulrose Products are all made in Canada using Japanese selvedge denims and Japanese shirting fabrics, thus the concept is very similar to the Naked & Famous label. The biggest differences is Paulrose Products will focus exclusively on unsanforized denims and more vintage fits. For example, the above denim is a 17oz heavy indigo slub selvedge and offered in the 1947 fit.

The 17oz denim has a hairy surface and slubby texture and a deep indigo color. The contrast stitching along the back pocket was a nice detail. The denim will offer all of the features expected in the best premium denim such as hidden back pocket rivets and chainstitched waist bands and hems.

White selvedge line.

The first denim production of Paulrose Products will feature 2 fits which is the "Heritage" 1947 fit and a slimmer fit which we think is close to the Naked & Famous "Weird Guy" fit. There will be 14.5oz unsanforized fabric in indigo, a 14.5oz unsanforized black slub, and a 17oz unsanforized indigo. Several oxford and chambray shirts will compliment the line. Our first shipment is a few weeks away and more details will be availble upon arrival.